Aluta Continua (Long Sleeve)

Celebrate the Legacy, Embrace the Future

Aluta Continua, ("the struggle continues" in Portuguese), was a rallying cry used by the FRELIMO movement during Mozambique's war for independence. It was popularised by the country's first Black president, Samora Machel, and later became associated with the anti-apartheid movement

This design represents a powerful tribute to the African icons and leaders who ignited the flames of independence and fought valiantly against colonialism. It celebrates the heroes and heroines who paved the way for freedom, while boldly acknowledging that our journey is far from over.

The Aluta Continua design is a call to action for a new generation. While we honour the sacrifices of those who came before us, we recognise the contemporary challenges that still hinder our progress. This design is a reminder that the struggle for economic freedom, social justice, and sustainable development continues. It’s more than just a piece of clothing; it’s a movement that inspires collaboration across borders to forge innovative solutions for today’s issues.

Crafted for the conscious and stylish, the Aluta Continua T-shirt is designed to bring together young Africans on the continent and those across the diaspora, fostering a sense of unity and shared purpose. Made from high-quality, sustainably sourced materials, this tee combines comfort with a compelling message, making it a must-have for those who aspire to make a difference.

Step forward with pride. Celebrate the legacy, embrace the future!